Built on a family's hands, not a franchise.
In 1982, Ratilal Panchasara started Shree Vishwakarma Optical Industries in Rajkot — an acetate optical frame workshop from the very beginning. Its early models, Gokiro and Geeta, made the company's name.
Ashvin Ratilal Panchasara joined in 1987, on the back of Gokiro and Geeta's success, and introduced Anjan, Romer and Macukal — his focus has always been product design and colour selection. Jitesh Ratilal Panchasara joined in 1989, introduced Gujarat, Altimo, Rangoli and Collage, and leads sales today.
Today the third generation — Kemit Ashvin Panchasara (joined 2019) and Kashish Jitesh Panchasara (joined 2022) — carries the workshop forward, with the catalog now past 200 models across 210 colours. Kemit handles the production line and sales, while Kashish is focused on global markets and sales.
Ratilal Panchasara
Founder · 1982–2018Started the workshop in Rajkot in 1982. Early models Gokiro and Geeta made the company's name.
Ashvin Ratilal Panchasara
Joined 1987, after the success of Gokiro and Geeta. Introduced Anjan, Romer and Macukal — focused on product design and colour selection.
Jitesh Ratilal Panchasara
Joined 1989 and introduced Gujarat, Altimo, Rangoli and Collage. Leads sales.
Kemit Ashvin Panchasara
Joined 2019. Handles the production line and sales.
Kashish Jitesh Panchasara
Joined 2022. Focused on global markets and sales.
